Elena Tegovska

USA Sales Representative

Elena Tegovska is a visionary Technology and E-Commerce Leader with over 11 years of experience driving digital transformation, operational efficiency, and strategic innovation across e-commerce and technology-driven environments. She has extensive expertise in ERP systems, CRM integrations, PIMs, cloud environments, data analytics, and manufacturing technologies, with a strong focus on business scalability, process optimization, and team leadership.

Elena is known for her ability to bridge the gap between business strategy and technology execution — aligning digital investments with corporate objectives, fostering innovation, and delivering measurable results in performance and profitability.

Professional Experience

Stellar Information Services - E-Commerce and IT Executive Consultant
Define and execute a comprehensive digital roadmap aligned with business objectives and growth targets.
Lead and inspire multidisciplinary teams across IT, marketing, and operations to deliver integrated digital solutions.
Drive technology innovation to enhance scalability, efficiency, and user experience.
Manage digital budgets, ensuring ROI and alignment with strategic goals.
Serve as a key liaison between executive leadership and technical teams, ensuring transparency and effective communication.
Directed the e-commerce department’s strategic roadmap, aligning digital initiatives with corporate priorities.
Managed multiple Magento instances integrated with ERP and CRM platforms, achieving a 20% increase in reliability.
Led a cross-functional team of 12, implementing Agile methodologies to boost delivery efficiency and collaboration.
Reduced operational costs by 30% and improved customer retention by 12% through targeted digital transformation projects.
Promoted technical excellence through code reviews, training, and best practice adoption.
Greenlane Holdings, Inc. (NASDAQ: GNLN) - Web Development Manager / Senior Web Developer / E-Commerce Coordinator
Oversaw development of B2B/B2C e-commerce platforms (Shopify, BigCommerce, Oracle SuiteCommerce Advanced) increasing sales by 20%.
Modernized infrastructure with cloud migrations, achieving a 15% improvement in uptime and reliability.
Enhanced SEO and user engagement, driving a 25% increase in organic traffic.
Delivered multiple web projects on-time and under budget, ensuring business continuity during major platform transitions.
Empowered teams through mentorship and data-driven performance optimization.

Professional Skills

Proven leadership in digital transformation and technology management. Strong record in e-commerce architecture, ERP/CRM integration, and automation strategy. Adept at optimizing operations, improving performance, and leading high-impact teams. Skilled communicator bridging business objectives and technical execution. Committed to innovation, measurable outcomes, and organizational excellence.

E-Commerce Platforms (Magento, Shopify, WooCommerce)

90%

ERP/CRM Integration (NetSuite, Microsoft Dynamics)

85%

Cloud & Data Analytics (AWS, BI Tools)

85%

Technology Strategy & Innovation

80%

Agile Project & Team Management

80%

Automation & Process Optimization

80%